Who is Petra Hansson? The Playlist follows her journey from junior at Scandinavia’s largest law firm to legal advisor to Spotify
The reading list is one of those shows that offers a layered viewing experience. One of the show’s interesting arcs is that of Petra Hansson (Gizem Erdogan), who for the most part single-handedly ensured that Spotify got its deals done.
Petra Hansson was one of Spotify’s big bosses and high profile legal figures. She’s spent more than a decade with the music streaming service, and during her time has helped them achieve many milestones, thanks to her expertise.
As shown on the The reading listnot much is known about Petra Hansson before her relationship with Spotify
The Netflix miniseries introduces viewers to Hansson in Episode 3, titled The law, where she is presented as a rising lawyer in a large Scandinavian law firm. In reality too, Petra Hansson was a promising employee of Mannheimer Swartling, a firm considered the most important in the Swedish legal market.
Hansson was highly sought after by Spotify a year before it launched, and she eventually joined them as legal counsel and representative. She then led the then fledgling streaming service through its negotiations with major record labels and corporations, and it was correctly described in The reading list. While Hansson accompanied Niklas Ivarsson on everything legal, she came up with something that really helped Spotify take off.
While founder Daniel Ek was inclined to make Spotify a free-for-all service, Hansson was able to see through the cracks. Eventually, she came up with a plan that guaranteed sustainability. Well represented in The reading listPetra Hansson was instrumental in conceiving an ad-free concept that we all know today as Spotify Premium.
She also had an important role to play in Spotify becoming a global phenomenon, leading negotiations alongside other legal figures to help it gain a foothold in the United States. Hansson brokered a deal in 2009 with Warner Music Group CEO Edgar Bronfman Jr making Warner’s entire music catalog available for Spotify in Europe.
Where is Petra Hansson now?
The reading list only follows its journey to the launch of Spotify. However, his relationship with the company changed over time and his roles ranged from General Counsel to Head of Business Affairs. Hansson and Spotify finally parted ways in 2017, ending their decade-long journey. After leaving, she served as an advisor and investor for several startups and other organizations.
In February 2019, Hansson, along with Spotify’s former global licensing manager Niklas Ivarsson, became a member of the advisory board of Tracklib, a Stockholm-based sample licensing startup. His contribution and efforts to help the company resolve its legal and business issues were praised by Tracklib CEO Pär Almqvist in 2020.
Petra Hansson has managed to maintain a private life since then, and not much is known about her businesses after Tracklib. Her exact whereabouts are unknown, but there is speculation that she resides in the Greater Stockholm metropolitan area of Sweden. She does not maintain a presence on any social media platforms.
All episodes of The reading list are available to stream exclusively on Netflix.