This Swedish selfie museum will up your Instagram game

A new selfie ‘museum’ in Sweden reverses the script by making visitors both the artist and the exhibit. Stockholm’s “Youseum” has no artwork on its walls. Instead, its brightly decorated rooms are meant to serve as fun backdrops for visitors’ selfies or videos. “You can take cool photos and create cool content for your Instagram… It’s the perfect place to do Tiktoks,” manager Sofia Makiniemi told AFP, pointing to the Emoji Room filled with emojis. blue and yellow balls with smileys and scowling faces. Other rooms let you bury yourself in candy-colored foam sticks, strike a pose under neon lights, or sit on a giant pink swing for your next profile picture. “You have lighting, you have Tiktok music, you have snacks, you have all the things we like,” said 18-year-old Zeneb Elmani, who was visiting a group of friends. She loved her “2020s era.” ” vibe.

too late to worry

For Makiniemi, the Youseum, which is located in a mall, allows visitors to be the artists themselves, even if the typical influencer doesn’t view their photos as art. “It’s an interactive museum where you can create the art you want to see,” she said.

The Youseum concept started in the Netherlands, where there are already two of them.

With social media becoming more ubiquitous, concerns have grown over its dangers, particularly their impact on the mental health of young people, especially girls.

“It’s a big part of our society today, so why not try to make it more creative,” Makiniemi explained.

The group of young women visiting during the AFP visit were even less concerned with a darker side or creeping narcissism.

“I think this place is cute for people who like to take pictures, like my friends… Oh my god, it’s so cute,” 18-year-old Chaymae Ouahchi said.

Although older generations may scoff at the idea of ​​a museum dedicated to the seemingly indulgent practice of photographing themselves, Professor Bill Burgwinkle, 70, who was visiting his teenage niece, said we should adopt.

“I think it’s too late to worry. That’s how the world is now,” he said, adding that the unorthodox museum appears to be “achieving its goal.”

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