Photo credit: Spotify
The Spotify Greenroom rebranding is complete with the new live audio option called Spotify Live.
Greenroom launched in 2021 after Spotify acquired Locker Room creator Betty Labs. But the Clubhouse competitor and live audio chat room struggled to gain traction amid a crowded array of offers. Now Spotify is moving its live audio into the main Spotify app and dropping the Greenroom branding altogether.
Spotify Live is available as a standalone app or as a live streaming feature within the main Spotify app.
Listeners can to agree to live programming when visiting an artist page. If they want to join in the conversation, they can head to the Spotify Live app to do so. It’s kind of like how Amazon Music plays some Twitch live streams in its app, but to participate in the chat you need the Twitch app.
Spotify says to kick off the Spotify Live rebrand, it will highlight a host of audio creators. The first of these promoted programs is Off the Record with DJ Akademiks. The company is also releasing a slew of new content with Spotify creators at the helm.
call her daddy Podcast host Alex Cooper will host an evening talk show starting April 13. Fans can tune in as Alex hosts uncensored conversations with guests from his popular podcast. Spotify is also celebrating Swedish House Mafia’s Coachella set next week. On April 15, Spotify Live from the Desert with Swedish House Mafia will go live. Off the Record with DJ Akademiks will air on April 12, with its first guest being Waka Flocka Flame.
It will be interesting to see if the transition to the main Spotify app helps Spotify Live spread. Podcasts and live audio are a totally different beast to music streaming, causing a divide. Some people just want music recommendations when they open Spotify’s homepage, but it’s increasingly filled with everything but that.
Comments are closed.