Rising Swedish pop star Paula Jivén releases music video for ‘Breaking Up With a Friend’

Rising Swedish pop singer/songwriter Paula Jivén has unveiled the official music video for “Breaking Up With A Friend”, the latest single from her debut EP The Duality In Me, which will be released in May via Universal Music Sweden. The skillfully executed single, which recently premiered with Vogue Scandinavia, is about Paula’s falling out with her best friend and the heartache that followed. Meanwhile, the “Breaking Up With A Friend” video shows remnants of her childhood, incorporating snapshots from iconic early-to-mid 2000s anime series she grew up watching, including Phineas and Ferb and Danny Phantom, as well as video games she has played. like Bolibompa’s Drakens Värld.


“The video takes place in my hometown archipelago, where I spent all my summers growing up,” Paula shares. “It’s filled with references to mini-me like TV cuts and I try to emphasize the song’s connection to my late childhood. The video is directed by my friend SJD, and the recording spans actually over several months in both Gothenburg and Paris. The wacky montage is meant to visualize the production of the song, and the skeleton in the boat, well that’s the ex-friend!”

Speaking on the track, she elaborates: “‘Breaking Up With A Friend’ is one of the best writing experiences I’ve ever had, and I think you can hear it. Listening is quite long from start to finish with a, dare I say, outstanding production by my best friend Åke Olofsson, with tempo changes, language changes and this tale of a friendship dissolving in the background.” Paula adds, “I think it may have taken two or three days to complete, something that rarely happens to me. On the surface, the lyrics reflect the title with a clear plot and heartbreaking emotions. But what I don’t say, that’s how, with this friendship, my childhood also ended.”

At only 18 years old, Paula has already cultivated a truly singular artist’s voice, a voice that defies all odds for the benefit of her most playful and daring instincts. Creating hauntingly original pop music with every song spun from his radiant imagination, “Breaking Up With A Friend” joins previously released singles “someone always knows,” “say that,” and “what are you hungry foron her upcoming EP, The Duality In Me. The EP encapsulates the songs Paula has written since she was a young teenager, marking the end of one era and the beginning of the next as she creates a world sound that is truly hers. Since her debut, Paula has amassed over a million total streams, early media support from BBC Radio 1, Vogue Scandinavia, Notion and Clout, as well as over 31 million views and 200,000 followers on TikTok.

Growing up in Gothenburg, Sweden, Paula first discovered her fascination with music as a child, picking up the violin at just three years old and developing her multi-dimensional musicality over the years by learning the piano and singing in the church choir. In 2018, at the age of 13, she performed on Sweden’s Got Talent and won the coveted golden buzzer, which was just the start of her music career. Since her time on the show, Paula has worked with acclaimed co-writers and producers in Stockholm and Los Angeles, carefully crafting the delightfully composed yet unpredictable sound that defines her music today. In addition to landing her contract with Universal Music Sweden, she also recently signed legendary booking agent Tom Windish (an industry veteran known for developing the touring careers of superstars like Billie Eilish and Lorde). With The Duality In Me, Paula reveals her supreme gifts as a storyteller and the tremendous power of her captivating voice, solidifying her as an artist to watch.

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Photo credits: Eveline Johnsson

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