Global boutique LoveShackFancy opened its fourteenth outlet in Nashville’s emerging 12 South neighborhood on Friday.
The 1,330-square-foot location at 2301 12th Ave South is a blush-pink dream from the outside with a detailed floral mural painted by Surface of Beauty’s Natasha May Platt. Neatly arranged flowers and potted plants line the bustling building.
From the inside, a fun take on the classic honky-tonk environment with rustic decorations, guitar and cowgirl visuals intertwined with the pink and floral designs provide a unique Music City shopping experience.
“We wanted to blend elements of Nashville and LoveShackFancy to create an authentic, holistic experience for our shoppers,” said Rebecca Hessel Cohen, Founder and Chief Creative Officer of LoveShackFancy, before the store’s groundbreaking ceremony.
LoveShackFancy is famous for its vintage-inspired pieces, intricate detailing, hand-dyed pastel hues, versatile silhouettes, and dreamy collections.
“We pride ourselves on sourcing unique vintage fabrics and upcycling them along with our fabric scraps, so nothing is left unused, to transform them into truly special one-off pieces with beautiful embellishments. We focus on intricate details to design pieces meant to last a girl forever,” Hessel Cohen continued.
According to Hessel Cohen, Nashville-based store LoveShackFancy has found a way to perfectly blend the quintessential whimsical side of the city while maintaining its romantic aesthetic.
“Exclusive to this shop, we’ll have amazing bespoke items, from hand-painted cowboy boots and ornate vintage band tees, to dreamy cowgirl shirts and tees. Custom Nashville shirts! The inside of this store has such a fun vibe with hand painted paintings, checkerboard floors, a custom neon sign and an amazing stage for local artists to show off their talent.”
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Guests can make everyday purchases at LoveShackFancy Nashville. It is open 10 a.m. to 6 p.m. Monday through Saturday and 10 a.m. to 5 p.m. Sunday.
Hessel Cohen is thrilled that visitors stop by, “Nashville has always been a city that has inspired us. . This town has such a vibrant, free-spirited energy that reflects who the LoveShackFancy girl is and we can’t wait to share our LoveShack world here!”
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