Love music. Stop the cancer. campaign launched to benefit St. Jude Children’s Research Hospital’s rescue mission
Launched today, dozens of popular artists and influencers such as Carrie Underwood, Lady A, Brett Eldredge, Carly Pearce, Kane Brown, Natalie Grant, Jonathan McReynolds, Mali Music, Jekalyn Carr, Banda MS and many more others will wear a new t-shirt. with a colorful design and the powerful message Love Music. Stop the cancer. to educate and support children with cancer and other catastrophic illnesses at St. Jude Children’s Research Hospital.
Through upcoming radiothons and social media engagement, artists and radio personalities will encourage fans to support St. Jude by committing each month as a partner of St. Jude in Hope. The t-shirt is an incentive for donors who register to participate. The campaign is part of a fundraising program called #MusicGives to St. Jude Kids that Jason Thomas Gordon, grandson of St. Jude founder Danny Thomas, founded to carry on his grandfather’s legacy.
This year, more than 300 radio stations across the country representing a variety of genres will host annual St. Jude radiothons, knowing that cancer is a multi-year, multibillion-dollar problem requiring millions of supporters coming together to solve. Funds raised will help fuel St. Jude’s current six-year, $ 11.5 billion strategic plan to triple its global investment to impact more than 400,000 children with cancer globally each year.
Thanks to generous donors, families never receive a bill from St. Jude for treatment, travel, accommodation or food so they can focus on helping their child. At St. Jude, music therapy is offered to patients and helps the children of St. Jude achieve a variety of goals, from reducing pain and anxiety to supporting physical therapy.
Visit musicgives.org to learn more about Love Music. Stop the cancer.