Just like elevators, grocery stores are notorious for playing annoying music.
But it turns out there’s actually a reason behind grocery stores’ poor taste in music.
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Matt Gresia, a money and shopping expert with more than 3 million followers on TikTok, shared in a video the scientific explanation.
According to Gresia, grocery store music is “intentionally played to make you spend more money”.
It might seem like a bit of a stretch to correlate music with shopping habits, but Gresia has an explanation.
“The elevator music is deliberately slower than the human heartbeat, which literally lets you relax and slow down.
“It makes you spend more time in the store, and ultimately you’ll spend more money,” the expert said.
Gresia’s claim was also proven true in a 1982 study conducted by marketing professor Ronald E. Milliman.
The study found that the tempo of music in grocery stores actually plays a role in the pace of a customer’s purchase as well as the volume of sales.
According to the study, slow music makes shoppers move more quietly, which in turn leads them to shop longer and buy more.
In fact, Milliman found that the sales volume of a grocery store was 38% higher the days when they played slow tempo music.
In addition, the volume of music in grocery stores plays a role in the time customers spend shopping.
In a study by researchers Cain-Smith and Curnow, they found that loud music caused shoppers to spend less time in a store.
Meanwhile, the soft music had a calming effect on customers, causing them to shop more slowly and ultimately buy more products.
So the next time you find yourself browsing the aisles of the grocery store to the beat of background music, know that the store has you in mind.
In Other Shopping Secrets, a pro shared his secret to finding hidden clearance items at Walmart, including clothes for just $1 each.
Plus, a Target fan revealed the exact days you should shop for the best deals on specific items.
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