“I wish we had these products when we were kids”

Axwell, Steve Angello and Sebastian Ingrosso of Swedish House Mafia attend the 2021 MTV Video Music Awards at Barclays Center on September 12, 2021 in the Brooklyn borough of New York City.

Taylor Hill/FilmMagic

Swedish house mafia partners with a Swedish retailer, Ikea!

Speaking to PEOPLE about the collaboration, the house music supergroup shared their experience growing up with the brand in Sweden and how the retailer has played “a really big part in our lives”.

The two Scandinavian powerhouses have joined forces to produce OBEGRÄNSAD – a limited collection that will allow the many emerging creators of music and digital arts to build their home studios at an affordable price. The products will launch in the United States and globally in October 2022.

“It’s a big business at home and IKEA has you covered, not just the meatballs but also the furniture,” Steve Angelo told PEOPLE at the OBEGRÄNSAD launch event on Wednesday. “And we used a lot of IKEA furniture, early on, to hack and build studios, vinyl collections, DJ tables. So IKEA was instrumental in providing pieces that we could basically redo.”

IKEA x Mafia Swedish House Collection

IKEA x Mafia Swedish House Collection

Courtesy of IKEA

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Made up of more than 20 smart home furnishing solutions, the collection includes a record player, LED floor, wall and task lights, a clock; represents laptops, tablets, speakers and disks; a desk, two shelving options, an armchair, four bag options including an accessory, disc and laptop bag, rug and slippers in two sizes, throw and cushion cover.

Originator of the collaboration, Angello, 39, said: “We wanted to do something that would be specifically for people like us growing up and achieving our dreams. I wish we had these products when we were kids. We So we approached them and we had a few discussions.”

IKEA x Mafia Swedish House Collection

IKEA x Mafia Swedish House Collection

Courtesy of IKEA

According to an IKEA statement, “The OBEGRÄNSAD collection, which means ‘unlimited’ in Swedish, targets everyone who values ​​the music experience at home and beyond: music fans, music producers, DJs and all creators with limited means but unlimited creativity”.

It is intended to democratize music making, the company notes, and “the collection aims to support the creative pursuits of the many people who create, perform and enjoy music at home.”

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IKEA x Mafia Swedish House Collection

IKEA x Mafia Swedish House Collection

Courtesy of IKEA

The group worked with IKEA designers to brainstorm ideas and bring them to life.

“It was a really fun experience for us because we could just come up with ideas and then these guys had to deal with what you can do and what you can’t do,” Axwell said PEOPLE. “And for example, the vinyl player, obviously it’s a unique piece for IKEA. I don’t know if they’ve done a vinyl player before, but it’s a complicated thing.”

IKEA x Mafia Swedish House Collection

IKEA x Mafia Swedish House Collection

Courtesy of IKEA

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“It was a real collaboration from day one. We had a lot of meetings, a lot of dating, a lot of connecting, talking every day,” Angello added.

During their conversation with PEOPLE, Swedish House Mafia also highlighted the importance of providing such cost-effective access to musicians.

IKEA x Mafia Swedish House Collection

IKEA x Mafia Swedish House Collection

Courtesy of IKEA

“It’s heartbreaking to have to go look, watch things that you can’t afford,” Angello explained.

Angello adds, “Growing up, we couldn’t afford anything. So for us, it’s about making things accessible to people who were in our place.”

The OBEGRÄNSAD collection will be available in IKEA stores in October.

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