Elton launches its first eyewear collection with Sam’s Club and Walmart

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Elton John’s iconic sunglasses have been a part of his uniform on stage for years, so it only makes sense that the legendary singer has finally released his own eyewear collection, inspired by his own eccentric style and illustrious musical career.

Elton John glasses, designed by John himself and created in collaboration with Sam’s Club and Walmart, consist of four collections: The Foundations Collection, The Formative Years, The Working Musician and The Master Collection. The Foundations collection makes up the bulk of the lineup, comprising 60 sunglasses, sunglasses and reading options. Each piece is engraved with an “E” signature, with some references to famous songs such as “Rocketman”, and others nodding to its iconic pop-star story, such as “A-List” and “Prodigy” .

Courtesy of Sam’s Club

“Elton John Eyewear celebrates confidence, self-expression and authenticity,” John said in a statement. “The line is designed to have something for everyone, so no matter who you are, you can always look at yourself. It’s not just about glasses, it’s about changing the way people see themselves.

In addition to two smaller capsule collections, The Formative Years and The Working Musician which both nod to the singer’s first musical journey, Sam’s Club will also exclusively launch the Master Collection, a collection line inspired by eyewear. the singer’s most recognizable, each signed and sold. in limited quantities starting at $ 350.

Walmart, which is discontinuing the collection later this week, has also pledged to donate $ 1 million of the collection’s proceeds to the Elton John AID Foundation, continuing their long-standing support for the singer’s philanthropic efforts to increase HIV education and awareness.

“Our customers and members will love this collection. We’re thrilled to celebrate Elton John’s creativity and iconic style by launching a fun and trendy eyewear collection that will help customers feel their best, all at an everyday low price, ”Janey Whiteside, Vice Executive president and chief customer officer at Walmart, said in a statement. “On top of that, we’re proud to highlight the work of the Elton John AIDS Foundation and donate a portion of the sales to their important mission. “

Buy the Elton John glasses from the official Sam’s Club website today. Below are some of Elton John’s best styles.

A-List Sunglasses, Crystal Pink

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Courtesy of Sam’s Club

Elton John loves wide-rimmed sunglasses, and these “A-List” sunglasses will remind any fan of the daring pairs he’s worn on and off the stage throughout his career. These feature navy blue lenses that provide protection from the sun, packaged in beautiful crystal beige frames. Plus, like all sunglasses in The Foundations collection, they feature the iconic Elton John branding encrusted on the temple tips.


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$ 139

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Superstar Sunglasses, Tortoise

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Courtesy of Sam’s Club

Anyone who grew up with Elton John, or at least seen his fame in “Rocketman,” will recognize this groovy style from his time in the ’70s, when he was just starting to make a name for himself on iconic stages such as The Troubador in Los Angeles. The iconic square shape of these updated glasses, which also feature polarized lenses with superior UV protection, is reminiscent of the sunglasses John wore early in his career, before donning even more eccentric stage outfits later. .


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$ 99

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Hollywood Sunglasses, Blue Glitter

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Courtesy of Sam’s Club

It wouldn’t be an Elton John collection without a little (or a lot) of glitter. These oversized, over-the-top sunglasses will have you practically screaming the lyrics to “Bennie and the Jets”, with vibrant color and a unique silhouette worthy of a pop star.


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$ 99

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Elton sunglasses, gold

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Courtesy of Sam’s Club

These round aviation glasses are a unique take on the Lennon-esque silhouette, featuring oval frames with a double bridge design. The lens is a gorgeous pale pink for a subtle pop of color, lined with an adorable three-star pattern on the rim as an added thoughtful design detail.


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$ 99

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Reggie Glasses, Black

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Courtesy of Sam’s Club

Bearing Elton John’s original name “Reggie,” these classic dark glasses are reminiscent of the singer’s humble upbringing before rocketing to pop stardom. With a less dramatic shape than the other pieces in the collection, they make a simple and versatile accessory to suit a wide range of styles, and also come with prescription and non-prescription lenses.


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$ 139

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