Dump some more heat, the Bronx rap phenom Dougie B releases a powerful and hypnotic new single titled “Keep it 100” Going through Archives of the Republic today. To listen “Keep it 100”HERE.

On the track, the guitar winds around a pounding rhythm between a breathless exhale, lacing the beat with manic intensity. Dougie B sinks its teeth into the production with a dominant, gruff flow. He admits, “I hear demons. All I see is red, before watching, “My money gets longer, the older I get. He illuminates the hard-hitting, passionate and powerful force at the heart of his relentless approach to hip-hop, bringing the grit back to the East Coast and taking no prisoners in the process.

Building for a major moment, Dougie B has been steadily releasing new songs over the past few weeks. “Keep it 100” serves as a worthy sequel to last week’s lyrical assault madmax with TG Cryppy. It came on the heels of her intense and infectious single and video. Destroywith Yagi B. The thrilling music video matched the energy as the duo and crew moved through a New York playground to perform their signature “geek” dance moves.

Share more than his music, Dougie B launched a new YouTube vlog series titled “The life of Dougie B.” The show chronicles his daily activity as he elevates his rap career while maintaining his fun personality. Watch the first episode —HERE.

These bangers landed in the wake of its eventful summer, which saw the release of UZI.Upon his arrival, he received critical applause. HotNewHipHop declared, Dougie B has proven to be an important figure in the New York drilling scene.DJ booth also boasted it among “10 rappers you should know right now on Audiomack” and praised, “On scattered percussion and sampled strings, Dougie B hurls threats and brags in a hoarse cry, turning something that once belonged to the internet into something intensely regional.Also Variety included it in their highlight”The voice of New York is Drill” while COMPLEX applauded him as a key player in their feature film, “Sample Drill takes over New York rap.”

Accumulating tens of millions of streams, it made waves on Kay Herdis viral “Shake it” [feat. Cardi BDougie B, & Bory300] which earned him Billboard Hot 100 debut. He also landed on the New York Times‘ coveted feature The reading list and one of Billboard“Best songs of 2002 so far.” Meanwhile, Huffington Post Note “highlights New York’s ever-evolving drilling scene.

“I’m back” and “Forever On It” finally made their way to retail stores. He first teased the songs on YouTube, causing a flurry of excitement in the process. The percussive and hypnotic “Forever On It” surpassed 6 million views when it was first uploaded to Kay Herdof YouTube and rose to number one on YouTube “Tendency. Maintaining this momentum, the irresistible moment “I’m back” also jumped to #7 on “Tendency. The two-pack highlights the strength of his airtight flow and his knack for a knockout hook. These songs affirm Dougie B as one of New York’s hottest rising stars right now.

Dougie B walked through the flames of life and emerged on the other side with a mighty, powerful story to share. The 20-year-old rapper from Bronx, NY, opens with no shortage of street grit and mesmerizing hypnotic hooks, earning tens of millions of views and streams independently as part of a rising new vanguard alongside of Kay Herd and B-Lovee. He immediately turned to music when he was a child. He was first inspired by watching his uncle rap. At just 13, he witnessed the tragedy firsthand when his father died after a series of epileptic seizures. He moved upstate with his mother, but their relationship broke down and he moved back to town. Between two passages in the streets, he listened to people like Gunna, young thug, G Herbo, Chief Keef, Kodak Blackand the late King Von. In and out of prison, he spent a year behind bars before returning home in the summer of 2020. He partnered with Sha-ek and Kay Herd on the firecracker “More Dougie B Free”, racking up over 2 million views on YouTube. Next to Kay Herd and B-Loveehe dropped “Brotherly Love” in 2021, amassing north of 20 million views. Other hymns included ” Geek “ with CHII WVTTZ, SETTING THE TRENDand CBLU as good as “Turn” with B-Lovee. With all that momentum, he caught the attention of Archives of the Republic and signed a deal with the label at the peak of 2022. Now he approaches acting with unbridled ambition on a string of 2022 singles and his debut project.

About Republic Records
A division of Universal Music Group, a world leader in music, Republic Records has been recognized by Billboard as the #1 label in the industry for the past 10 years. It is home to an all-star roster of award-winning multi-platinum legends and superstar artists such as Ariana GrandeBilly Porter, Bo Burnham, Ciara, Clairo, Coi Leray, Conan GrayPapa Yankee, Drake, Eddie Vedder, G Herbo, glass animalsFlorence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, jimmy fallon, john legendJohn Mellencamp, Jonas BrothersJulia Michaels, Kid CudiKim Petras, lil wayne, LordeBoomin Metro, NAV, Nicki MinajOf Monsters and Men, Pearl Jam, Post MaloneSeth McFarlane, Stevie Wonderswedish mafia, Taylor Swift, The weekend, Twice, TXT, etc Founded by brothers and CEO Monte and Avery Lipman, it also includes innovative business ventures including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Federal Films, HYBE, Imperial, JYP, Lava Records, Mercury Records, Republic Records: Kids & Family, Republic Nashville, Universal Arabic Music, Uptown Records, Victor Victor, Wicked Money Family, XO, Young Money, among others.

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