Christine Osazuwa Joins $ 100 Million Backed Pollen as Strategy Director for Pollen Presents
Pollen is increasingly becoming a business to watch for those in the music industry.
Founded in 2014 by brothers Callum and Liam Negus-Fancey, the London-based company has raised more than $ 100 million in venture capital funding to date, from funders such as Kindred, Northzone, Sienna Capital, Backed and Draper Spirit.
Previously known as Verve, Pollen offers two offerings: Pollen Presents, which hosts experiences for guests in the areas of travel, music and more; and Pollen +, which partners with promoters and music festivals to offer customers who book through its platforms benefits at events.
Pollen today made an impressive hire in the UK, appointing Christine Osazuwa as Chief Strategy Officer for Pollen Presents.
London-based Osazuwa will work to develop the strategy for Pollen Presents’ live music and highly organized global travel experiences.
Upcoming events Pollen Presents is working with include performances by superstar artists such as Justin Bieber, J Balvin, and Ozuna.
Osazuwa brings over 10 years of international marketing, data and music industry experience to this role, with time spent in the US, UK and Sweden at Universal Music Group, Warner Music Group and with various musical and technological startups.
Most recently, Osazuwa was Global Data and Information Marketing Director at Warner Music Group in London. There, she provided data-driven insight to priority WMG artists such as Cardi B, Ed Sheeran, Burna Boy and Dua Lipa.
In addition to her work at WMG, she also created the music & data hackathon and conference, Measure of Music, which will take place again next year.
Christine Osazuwa, said, “Live music is how I got started in the industry and I’m incredibly excited to be back in this space.
Especially after the past 18 months, so many people are eager for unique musical and travel experiences. I am thrilled to join a diverse and dynamic team who are passionate about creating innovative and innovative ways to bring people together.
In January, Pollen hired Artistic Director and former Ministry Of Sound Director Zeon Richards as Head of Hip-Hop Content for Europe.Music trade around the world