Cassette and vinyl sales up in part thanks to ABBA’s comeback
Cassette and vinyl record sales are doing very well, in part thanks to the legendary Swedish pop group ABBA.
In a recent BBC report, ABBA, along with other notable musicians, boosted vinyl sales this year, with the UK reaching 5 million record sales for the first time since 1991.
In the past year, vinyl sales have grown 8% throughout 2020, in part thanks to hit albums by Adele, Ed Sheeran and ABBA.
ABBA releases its 2021 album Trip, their first in over 40 years, sold 29,891 copies in the first week of release alone. According to Official Charts Company, the album quickly became the fastest selling vinyl record of the century.
Even though the band’s album overshadowed Adele’s, the singer’s latest album, 30, sold so incredibly well on vinyl that it has been lightly blamed for causing a shortage of vinyls, as shown in Variety.
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Sony Music sources saidVariety that there were 500,000 copies of pre-order vinyl records made in the months leading up to its release. This may certainly have caused pressure on the vinyl supply chain.
However, the demand for the material is currently greater than the capacity to manufacture it.
Since last year, CD sales have fallen 12%, and only 14 million records have been sold in the UK. This is the smallest amount since 1988, six years after the introduction of this format in the country.
Cassettes were more successful in sales than CDs in 2021, with sales continuing to grow for the ninth consecutive year. The sale amount is still quite low, with only 190,000 tapes sold this year.
The BBC further stated that this trend could be linked for marketing purposes, as many artists offer signed tapes on their websites which are often in “bundles with CD or vinyl copies of the same album”.
Overall, this year’s best-selling tapes included Olivia Rodrigo’s # 1 spot Sour and Coldplay Music of the Spheres, to recite nobody else but them.