Case’s Music grows as more people learn to play an instrument
If there’s a silver lining to be found in the isolation caused by COVID-19, it’s the fact that many people have used alone time to channel their productivity into personal passions. For some, that has meant picking up a musical instrument for the first time or rekindling their love for the game. It’s had a huge impact on Case’s Music, a popular local music store that is now in expansion mode despite the ongoing pandemic. .
“We’ve seen a really big push for local shopping and supporting local businesses over the past two years,” said Jacob Rendell, co-owner of Case’s Music with partner Carrie Suriano. “Our retail sales have increased accordingly. We’re at the point where we kind of have to go through expansion to be able to serve everybody.
Music education has always been an important part of the business, with lessons accounting for nearly 70% of revenue generated by Case’s Music. However, Rendell says the current renovation plan calls for the removal of the huge storefront, which will open up around 600 square feet to accommodate the newly upgraded retail space planned at Case’s.
“We’re doubling the size of the retail space and looking to bring in new brands and products that aren’t on offer or not generally available in Sault Ste. Mary,” Rendell said.
To ensure the retail plan meets the wants and needs of potential customers, Case’s Music launched an online survey on Feb. 1 soliciting the opinions of local consumers to see what products they would like to see on the shelves. As the last locally owned and operated music store in the area, involving the public is important according to Rendell.
“We want to know what they are buying and what they hope to buy, and what they would like to see more of in Sault Ste. Mary,” he said. “So rather than saying it’s time to develop professional audio or recording equipment, we hope that as many people as possible will take part in the survey and let them decide. They know better than us what they want to buy.
According to Suriano, the expansion provides a perfect opportunity to offer Case’s loyal customers a full menu of products and services.
“One of the things we really want to do with the investigation and expansion is to really focus on being a one-stop-shop for everything you need,” said Suriano, who took ownership from original owner Mike Case’s store in 2010 and merged with Rendell’s. business in 2017. “We want to have everything you need to be a musician at your disposal. You can buy an instrument and book your lessons. You can buy strings, books, cables, drums, sticks, piano or brass. Future expansion could mean registering or starting group lessons and groups. This is where we are headed.
Case’s Music currently employs a team of 14 teachers who offer lessons to students of all ages. In a perfect world where supply chains remain open and work can be completed, Rendell says he hopes to see the expansion complete by the end of June or early July. In the meantime, the store will continue to serve the community.
“We have a lot of really good clients,” Rendell said. “Many of them have been with us for 10 or 12 years. We have seen many of our students grow up, go to college, then come back and start teaching. They become like a family.
To learn more, visit Case’s Music online.