ARIA CEO Celebrates ‘Amazing Results’ of 2021 ARIA Awards with 1.7 Million Views on YouTube

The 2021 ARIA Awards took place on November 24 and racked up 1.76 million views on YouTube within seven days of it being broadcast live on the platform.

New data shared by ARIA on Friday shows that the ceremony performances generated the most of those views, with particular note for The Kid’s performance of “Stay” LAROI which gained 675,000 views in the seven days following its release. first broadcast.

Gretta Ray’s performance got 241,000 views, while Budjerah’s performance, which took place before he won the Michael Gudinski Breakthrough Artist Award, got 239,000 views.

The 2021 awards marked the first under Annabelle Herd’s tenure as CEO of ARIA, and she said she couldn’t be happier with the scope of this year’s ceremony.

“We are very happy to see the amazing results of this year’s awards. This year our only goal was to be able to bring the industry together after another eventful year to celebrate creativity and perseverance, but also to welcome a bright and shiny new era for Australian music, ”she said.

“We couldn’t be happier to see this resonate with Australia and the world, and we can’t wait to reveal what’s already in store for next year.”

The biggest winner of the night was Genesis Owusu, who won four awards, including Album of the Year for his debut album. Smile without teeth. Since the ceremony, the Canberra rapper has shared how the 2021 ceremony predicted trends for awards and the Australian music industry.

“It’s crazy how quickly things are already starting to change for me after the ARIAs,” he said, “and I think this year’s ceremony set a great precedent for the changes to come. in the Australian music industry as a whole. “

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