Amazon Unveils Buy with Prime, Extending Prime Buying Benefits Beyond |, Inc.

Millions of Prime members can enjoy the trusted experience and benefits of Prime while shopping directly from participating online merchants

Buying with Prime offers fast, free shipping, free returns and a seamless checkout experience directly on merchants’ online shops

SEATTLE–(BUSINESS WIRE)–Apr. 21, 2022– Today, Amazon announced Buy with Prime – a new benefit for Prime members that will extend the convenience of Prime shopping to online stores beyond Buy with Prime will initially be invite-only for merchants using Fulfillment by Amazon (FBA) and will run through 2022 as merchants are invited to participate, including those who do not sell on Amazon or using FBA.

Extended purchase benefits for Prime members

Buying with Prime will empower millions of WEAmazon-based Prime members to buy directly from merchants’ online stores with the trusted experience they expect from Amazon, including fast, free shipping, a seamless checkout experience, and free returns on orders eligible. Prime members will see the Prime logo and delivery promise on eligible products in merchants’ online stores, signaling that the item is available for free, next-day delivery with free returns. When you shop with Buy with Prime, checkout is simple and convenient. Prime members will use the payment and shipping information stored in their Amazon account and receive timely shipping and delivery notifications after placing an order.

“We always aim to exceed Prime member expectations by providing more selection, exclusive offers, premium content and convenient features,” said Jamil Ghanivice president of Amazon Prime. “With the introduction of Buy with Prime, we are expanding where members can enjoy reliable and convenient Prime buying benefits beyond Amazon, adding even more value to their membership. Members will have the ability to buy directly from merchants, while enjoying the fast, free shipping, seamless checkout, and easy returns they’ve come to know and love from Amazon.

A New way for merchants to develop their online stores

“For more than 20 years, we have provided small and medium-sized businesses with growth opportunities,” said Pierre Larsen, Amazon’s vice president for Buy with Prime. “Enabling merchants to offer Prime shopping benefits on their own direct-to-consumer online stores is an exciting next step in our mission to help merchants of all sizes grow their business, whether on Amazon or beyond. With shoppers buying directly from merchants’ online stores, Buy with Prime will allow merchants to build customer relationships and brand loyalty while providing conversion benefits like fast and free shipping.

For merchants already using FBA, Buy with Prime can be added to their online store in minutes because their inventory is already stored in Amazon distribution centers. To get started, merchants sign up for Buy with Prime, link a Amazon Seller Central account, use Multi-Channel Fulfillment to offer an inventory pool for multiple channels and link a Amazon Paid account to provide a seamless payment experience for Prime members. Then, by installing a JavaScript widget in their online store, merchants can easily add Buy with Prime to one or more products. With Buy with Prime, merchants will receive customer order information, including customer order email addresses, which they can use to provide customer service and build direct relationships with buyers.

Using Buy with Prime, merchants simply pay for what they use. Pricing is based on service fees, payment processing fees, and fulfillment and storage fees calculated per unit. With no fixed subscription fees or long-term contracts required, merchants can expand their selection or cancel at any time.

“Shopping with Prime will be a game-changer for our brand. Prime members will appreciate the confidence and familiarity they have with shopping on Amazon while connecting to our business directly on our own site,” said David Ghiyam, President of MaryRuth Organics. “When we started using Fulfillment by Amazon, our business grew fourfold thanks to Amazon’s logistics network and our Prime-eligible listings. By using Buy with Prime, we will be able to drive the conversion we experienced with Fulfillment by Amazon while running our business on our own site.

Buy with Prime is designed to work with most online stores, including e-commerce service providers like BigCommerce. “Buying with Prime represents compelling added value for BigCommerce merchants who want to increase their sales and optimize the omnichannel experience they offer their customers,” said Troy Cox, senior vice president of products at BigCommerce. “Prime has set the bar for a shopping experience customers trust, including convenient and fast shipping. As one of the best e-commerce platforms collaborating with Amazon to add Buy with Prime, extending these benefits to our merchants will help improve their online shopping experiences, build brand loyalty and allow them to grow and develop. »

Learn more about Buy with Prime:

On Amazon

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All Improved day with Premier

Prime brings the best in shopping, savings and entertainment to over 200 million paying members worldwide. In the WE which includes unlimited access to award-winning movies and series with Prime Video, ad-free listening to 2 million songs, thousands of stations and playlists, and thousands of podcasts with Amazon Music, free games with Prime Gaming, over 3,000 books and magazines with Prime Reading, unlimited photo storage with Amazon Incredible photos and savings with Prime Day. Prime was built on the foundation of free, fast and unlimited shipping. Prime members get super-fast grocery delivery and pickup from Amazon Fees and Whole Foods Market in over 5,000 cities and towns, free same-day delivery on millions of items in 90 major metropolitan areas, and free one-day delivery on over 15 million items coast-to-coast. Prime members also get fast, free delivery on prescriptions. Amazon Pharmacy and savings on prescriptions at over 60,000 participating pharmacies across the WE To join Prime or start a free trial, visit, Inc.
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