Academy, ASU Partner for Online Music Program | Arts and culture

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Los Angeles-based 1500 Sound Academy and Arizona State University recently merged their music education expertise for the online Professional Certificate in Music Production program.

The program offers courses in music production, engineering, songwriting, mixing, music business, and artist branding.

1500 Sound Academy began four years ago as a cutting-edge music academy for aspiring musicians, producers, writers, and music directors. For more information about the academy, visit 1500sound.academy.

A subsidiary of Volume Ventures, 1500 Sound Academy featured the biggest stars in music as guest speakers, including Kendrick Lamar, Bruno Mars, Master P and Snoop Dogg.

ASU’s Herberger Institute for Design and School of Music, Dance and Drama Arts have partnered with 1500 Sound Academy to offer courses focused on skill development as well as exposure to leading experts from the music industry with interviews led by Dr Daniel Bernard Roumain, ASU Professor of Practice.

“It was literally the cliché of the music business,” said James Fauntleroy, co-founder of 1500 Sound Academy, explaining why he created the program with ASU. He is also a Grammy Award winning songwriter / producer.

“The music business is tough in all movies and then when I got into real life I realized it was a lot worse. I wanted to make it easier for the next person.

Larrance “Rance” Dopson, co-founder of 1500 Sound Academy, added, “Our goal has always been to lead by example and share our knowledge and ideas about the business with people. We are honored that ASU recognizes and celebrates this idea.

Fauntleroy said it was 1500 Sound Academy’s third co-founder, entrepreneur Twila True, who orchestrated the collaboration.

“ASU has a very strong online offering, and the plan was always to go online but for us to find people who already had energy in this area,” Fauntleroy said.

The online music at your own pace program will include six specialty music lessons:

Music production techniques with Ableton Live: This course provides music creators with a foundation in the concepts, terminology, and techniques needed to compose modern studio tracks.

Basics of recording and engineering: The digital audio workstation (DAW) is the centerpiece of the recording studio. Students learn the basics of bringing sound into the DAW and shaping the sound using EQ, compression, and other techniques.

The contemporary songwriter: Songwriters create timeless emotion from nothing but melody and lyrics. This course demystifies the songwriting process and equips the modern songwriter with melodic and lyrical concepts to deepen his craft.

The essentials of the mixture: Mixing can make or break a song and when done right it goes unnoticed. This course teaches how to listen and how to make songs sound the way you want.

The Music Company 101: Music creators are copyright owners, brand owners, and publishing houses, whether they know it or not. This course describes the pillars of a music creator’s business structure.

Brand image for the contemporary artist: This course delves into the artist’s psyche, as well as the practicality of being an artist and creating an authentic brand and performance.

Each course can be taken on its own for $ 499 or all six courses can be purchased for $ 2,499. More information on the courses can be found at bit.ly/3zIrUpy.

“It is unprecedented to see how the learning process at ASU Herberger Institute and 1500 Sound Academy have all come together in a highly collaborative and imaginative mammoth to create this singular course, which has different entry points.” , said Romanian.

“My role is to extend these ideas to the music industry and scholarship by interviewing artists in the field on a national and international level, but also by interviewing the highly renowned faculty at ASU. These interviews unveil to students their role and responsibility in terms of creative work, the limitless potential of a song, how to work with each other, and the responsibility of commercial artists in this vast, all-encompassing culture.

As well as being the co-founder of the academy, Fauntleroy teaches classes, focusing specifically on songwriting.

“The program is designed as it is because I spent a lot of time learning as much of the relevant stuff as possible and saw what a difference it made compared to being an expert in this area,” Fauntleroy said. . “I could teach all the classes, but because I’m primarily a songwriter, I think that’s what the students want me to come and talk about.

Roumain said the ideal student is “anyone interested in entering and leaving the studio, but also anyone interested in new ways of approaching the music industry at large”.

Fauntleroy added, “I think the ideal student – literally because we have all six categories – I think the ideal student is honestly anyone who wants to take this trip.

“A big part of the premise is that speaking all the different languages ​​will give you a better chance of mastering one. Someone who is interested in it and who is also either an artist, an engineer or even if you want to be a manager or an executive. The more you know about each discipline, the more comfortable you will be talking to anyone about it.

Roumain added, “I think this program is all about elevating and projecting our voices, and focusing on mastering hardware and software and what it means to collaborate and create in a music (industry ) popular and commercial. It is also a model for how production houses and commercial production academies can work within the academic academy, and it allows for a broader perspective and an inter-academic and cross-gender type of learning. and inter-institutional that expands the potential of how music is made, understood and disseminated in the public sphere.

Fauntleroy’s goal for the program is to ultimately help the future generation of artists “to realize their dreams but also to transmit practical observations that we have observed”.

“In the typical music industry, the lifespan is three to five years and I’ve been doing it for 15 years, so I saw a lot of people come and go and saw a lot of practical things that they had in common that they had in common. ‘they didn’t I don’t know or I did wrong, “Fauntleroy said.” The big goal for us is not only to help people pursue their dreams, but also to send “better people.” “On the pitch so that we can hopefully get everyone to realize the value of trying to be a good person in addition to being talented.”

While the past year has evoked a wide range of changes, from climate change to social justice and judicial changes, Romanian reiterated how the collaboration between the two institutions came to fruition in a “truly unique way at a time. unprecedented”.

“Beyond the studio and beyond the music, I think the lesson, the example clearly given is that the conflict is easy, but the collaboration speaks to the eternal,” said Roumain.

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