6 tips to ensure a successful livestream
Setting up virtual performances will keep your fans on their toes, so here are 6 tips on how to create a successful livestream.
An article invited by Bobby owsinski of Music 3.0.
Most artists and bands create videos for their music, but many overlook the value of live broadcasts. In fact, those who do don’t always take advantage of the marketing opportunity. All it takes is a little thought up front, and not only will you find that you have successful live broadcasts, but you will find them less stressful than they currently are.
Tip # 1: understand why first
You don’t want to go live just for the sake of having other content. There must be a solid reason. Are you promoting your latest version? Are you announcing new products? Are you trying to increase your audience? Are you showing something behind the scenes that your fans would appreciate?
Understanding what the goal of the livestream is will be crucial to its success, so think about it first.
Tip # 2: Promote it in advance
The big key to getting people to your live broadcasts is advanced promotion. This means you need to set a day and time, then email your list, make announcements on social media, and take advantage of any of the announcement tools that your live streaming platform could. to have.
Don’t do it just once though. A good strategy is to start a week, then another 3 day announcement the day before and twice the day of – once a few hours before and a 15 minutes before announcing “We’re about to start”.
You might want to follow up on the day after the live stream with a replay link or just a shout out to those who showed up. By telling everyone how awesome it was, you are releasing the FOMO for your next livestream.
Tip # 3: have a livestream plan
Think of it as a 3 act play with a beginning, middle and end. The very beginning is most important because if you don’t immediately grab a viewer’s attention, they’ll move on.
What I like to do is write the intro and the end, which are only a sentence or two, so that I don’t fumble too much on the most crucial points. Use bullet points for the middle so you have a road map of where to go while remaining spontaneous.
Tip # 4: make sure there’s a call to action
There’s a reason you’re broadcasting live, and ultimately, it gets the viewer to take some action. Do you want them to go to Spotify to hear your new version? Do you want them to go to your website to verify something? Do you want them to go to your online store to buy a new product? Do you want them to vote in a poll?
Make sure the call to action is clear and there is an easily available link in the chat to click on. Better yet, be sure to mention it at least twice during the livestream – not just at the end.
Tip 5: choose your platform wisely
There are now many platforms that you can live stream on. Tic, YouTube, Instagram, Facebook, Instagram, and TIC Tac all give you the opportunity to go and live. Which one do you choose? Go where your audience is first.
It is now possible that you can also publish to multiple platforms via RTMP using an application such as Rebroadcast, but the setup and cost may be more than you want to afford, at least initially.
NOTE: You can’t cross-post on Instagram or use any of the tools I’ll mention below – at least not yet.
Tip # 6: use the right tool for the job
While you can use the built-in tool on whatever platform you like, there are plenty of stand-alone apps or sites that can give you a more professional presentation. water stream is a good place to start because it is very easy to set up and use. Ecamm live is a step forward in versatility. OBS Studio is used by many gamers for live streaming, but it requires a bit more technical expertise to get started. There are many more besides these if you just do a research.
These apps give you the ability to insert graphics, add guests, add music and effects, play videos, and in some cases even switch between cameras. You might not need any of these features, but it’s good to know that they’re easy to get when you need them.
Successful livestreams are not that difficult, especially if you follow the steps above. While spontaneity can work for some, a little structure usually works best.
Read more: https://music3point0.com/2021/11/17/6-tips-for-successful-livestreams/#ixzz7CYEYQapE
Under the Creative Commons license: non-commercial attribution, share alike
Bobby owsinski is a producer / engineer, author and coach. He is the author of 24 books on recording, music, the music business and social media.